Engaging: The Naked CowboyPosted by Chad on February 19th, 2011
“The internet is Time Square. It’s Billboards, it’s everything, you’re getting hit by stuff left and right. How do you stand out?… You’ve got to be engaging.” – C.C. Chapman
I’m a visual person. You give me an analogy and I have to run with it. Back to Times Square: What, of all the signs, lights, billboards and ads, do you remember about Time Square? Sure, you can think of one or two, but what about Time Square, the epicenter of advertising, is truly memorable to you?
I think of two things when I think of Times Square: New Years Eve and The Naked Cowboy.
On New Years Eve, you have the ball dropping, but the staggering part about being there or watching it on TV is the shear amount of people on the streets. The allure of Time Square might be the lights and all, but what happens on the streets with the people is the truly memorable part.
The naked Cowboy is a celebrity because he’s there… and he’s naked… and he is on the street… with you, not on a sign 100 feet in the air (that would be scary). For the rest of your life, you will remember a naked guy with a guitar trying to talk to you as you walk through Times Square.
Applying this to internet marketing and community management is simple. You have to engage people where they are. Join them on the streets, in the community. Reach out to them. But nowadays, a new problem arises with everyone having a dog in the internet fight…
How do you engage on the internet full of billboards and now full of naked cowboys?
Be creative, be you, put yourself out there (not literally), be there or be square (not Times Square). The most notable part of the Naked Cowboy is that no one can replicate him (although the naked cowgirl tries); he is the original him. Be the original you. Be the you that no one else can be and you will stick out in the crowd.